Farrah B

Farrah B is the biggest jewelry brand in the store by count and it's easy to see why: charms and pendants for initials, birthstones and zodiacs, thin layering necklaces, huggie and stud earrings, stacking rings and bracelets, plus bag charms and keychains. Gold and silver tones, most pieces under $30.

It's the brand people build a collection from — a charm for every friend, a new ring each visit. See jewelry for what to stack it with.